Während der Entstehung der Website lag der Bedarf von Kraft aus Ruhe (ehem. Liebe und Wille) in der Prozessbegleitung, der Beratung und der Blick des „Außenstehenden“.
EQUUS supported the concept, the visual design as well as the text content, corrected until the overall appearance of the site was coherent.

Furthermore, the external communication took the form of print media as well as social media content, and a digital newsletter, which reflects the corporate design of the site.