Türöffner e.V. Treptow-Köpenick - Jobnetzwerk für Geflüchtete is a non-profit association, founded in 2016 in Berlin and Brandenburg. With over 118 companies from business, culture, sports and church, the goal is to integrate refugees into the labor market.

In the project "The Other View", participants are given the opportunity to learn the craft of a city guide. The focus is on the district of Treptow-Köpenick. In workshop modules, knowledge and an introduction to becoming a certified city guide are imparted.

In order to generate a high reach for the project and to reach the right target group, several FB social media campaigns were created in the online area, including retargeting and measurement of the campaigns. Furthermore, in the private area, newsletters and flyers.